BrightWrx Shop Privacy Policy

1. Introduction

BrightWrx Inc ("we," "our," or "us") operates the BrightWrx Shop mobile application and website (collectively, the "Service"). This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our Service.

By using our Service, you consent to the collection and use of information in accordance with this Privacy Policy.

2. Information We Collect

2.1 Personal Information

We may collect personally identifiable information that you voluntarily provide, including:

Account Information: Name, email address, phone number, company name, job title
Business Information: Company address, tax ID, business license information
Contact Information: Billing and shipping addresses, phone numbers
Payment Information: Credit card details, billing information (processed securely through third-party payment processors)
Profile Information: Profile pictures, preferences, account settings

2.2 Business Data

Purchase history and order information
Product preferences and shopping behavior
Inventory management data
Project information and job details
Communication records with suppliers and support

2.3 Technical Information

Device information (device type, operating system, browser type)
IP address and location data
App usage analytics and performance data
Log files and error reports
Cookies and similar tracking technologies

2.4 Communication Data

Messages sent through our platform
Customer service interactions
Feedback and reviews
SMS and email communications (with your consent)

3. A2P (Application-to-Person) Messaging Compliance

3.1 SMS/Text Messaging

We may send you text messages for business purposes including:

Order confirmations and shipping updates
Account notifications and security alerts
Marketing communications (with explicit consent)
Customer service responses

3.2 Consent and Opt-In

Explicit Consent: You must provide clear, affirmative consent before receiving promotional SMS messages
Double Opt-In: Marketing SMS requires confirmation of your phone number and consent
Business Messages: Transactional messages (order updates, security alerts) do not require separate consent but are covered under our Terms of Service

3.3 Message Frequency and Charges

Message frequency varies based on your activity and preferences
Standard message and data rates may apply
You will be informed of frequency at the time of opt-in
For support, contact us at support@brightwrx.com

3.4 Opt-Out Procedures

Reply "STOP" to any text message to unsubscribe from promotional messages
Reply "HELP" for assistance
Contact customer service at [PHONE] or [EMAIL]
Opting out of promotional messages will not affect transactional messages

3.5 Carrier Information

Our messaging services work with all major U.S. carriers including AT&T, Verizon, T-Mobile, Sprint, and others. For carrier-specific terms, please consult your mobile service agreement.

4. How We Use Your Information

4.1 Service Provision

Process orders and manage transactions
Facilitate communication between buyers and suppliers
Provide customer support and technical assistance
Manage user accounts and authentication

4.2 Business Operations

Analyze usage patterns to improve our Service
Personalize user experience and recommendations
Conduct research and analytics
Ensure platform security and prevent fraud

4.3 Communication

Send transactional emails and SMS messages
Provide customer service and support
Send marketing communications (with consent)
Notify you of updates, security alerts, and important information

4.4 Legal and Compliance

Comply with legal obligations and regulations
Enforce our Terms of Service
Protect our rights and the rights of our users
Respond to legal requests and prevent illegal activities

5. Information Sharing and Disclosure

5.1 Business Partners

Suppliers and Vendors: Share necessary information to fulfill orders and transactions
Payment Processors: Share payment information to process transactions securely
Shipping Partners: Share delivery information to fulfill orders

5.2 Service Providers

We may share information with third-party service providers who assist us in:

Payment processing and financial services
Data analytics and business intelligence
Customer service and support
Marketing and communication services
Cloud hosting and data storage

5.3 Legal Requirements

We may disclose information when required by law or in response to:

Valid legal process (subpoenas, court orders)
Government or regulatory requests
Protection of our rights, property, or safety
Investigation of fraud or illegal activities

5.4 Business Transfers

In the event of a merger, acquisition, or sale of assets, user information may be transferred as part of the business transaction.

6. Data Security

6.1 Security Measures

We implement appropriate technical and organizational security measures including:

Encryption of data in transit and at rest
Secure payment processing (PCI DSS compliant)
Regular security audits and assessments
Access controls and authentication protocols
Employee training on data protection

6.2 Data Breach Response

In the event of a data breach, we will:

Investigate and assess the incident promptly
Notify affected users within 72 hours when required
Implement remedial measures to prevent future breaches
Cooperate with law enforcement and regulatory authorities

7. Your Rights and Choices

7.1 Access and Correction

Request access to your personal information
Correct or update inaccurate information
Download your data in a portable format

7.2 Deletion and Restriction

Request deletion of your personal information
Restrict processing of your information
Object to certain uses of your information

7.3 Communication Preferences

Opt-out of marketing emails and SMS messages
Modify notification settings in your account
Choose communication methods and frequency

7.4 Account Management

Update your account information and preferences
Deactivate or delete your account
Control visibility of your business information

8. Data Retention

8.1 Retention Periods

Account Information: Retained while your account is active and for 7 years after account closure for business records
Transaction Data: Retained for 7 years for accounting and legal compliance
Communication Records: Retained for 3 years for customer service purposes
Marketing Data: Retained until you opt-out or request deletion

8.2 Deletion

We will securely delete or anonymize your information when:

Retention periods expire
You request deletion (subject to legal requirements)
Information is no longer necessary for business purposes

9. Cookies and Tracking Technologies

9.1 Types of Cookies

Essential Cookies: Necessary for Service functionality
Analytics Cookies: Help us understand usage patterns
Preference Cookies: Remember your settings and preferences
Marketing Cookies: Used for targeted advertising (with consent)

9.2 Cookie Management

You can control cookies through:

Browser settings and preferences
Opt-out links in marketing communications
Third-party cookie management tools
Account settings within our Service

10. Third-Party Links and Services

Our Service may contain links to third-party websites or integrate with third-party services. This Privacy Policy does not apply to these external sites or services. We encourage you to review their privacy policies before providing any information.

11. Children's Privacy

Our Service is designed for business use and is not intended for children under 13. We do not knowingly collect personal information from children under 13. If we become aware that we have collected such information, we will delete it promptly.

12. California Privacy Rights (CCPA)

12.1 California Consumer Rights

If you are a California resident, you have the right to:

Know what personal information we collect about you
Request deletion of your personal information
Opt-out of the sale of your personal information
Non-discrimination for exercising your privacy rights

12.2 How to Exercise Your Rights

Contact us at privacy@brightwrx.com or support@brightwrx.com to exercise your California privacy rights. We will verify your identity before processing requests.

13. International Data Transfers

If you are located outside the United States, please note that we may transfer your information to and process it in the United States. By using our Service, you consent to such transfers.

14. Updates to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our practices or applicable laws. We will notify you of material changes by:

Posting the updated policy on our Service
Sending email notifications to registered users
Providing in-app notifications

Continued use of our Service after changes constitutes acceptance of the updated Privacy Policy.

15. Contact Information

15.1 Privacy Questions

If you have questions about this Privacy Policy or our privacy practices, contact us:

Email: privacy@brightwrx.com
Company: BrightWrx Inc
Support: support@brightwrx.com

15.2 SMS/Text Message Support

For SMS-related questions or to opt-out:

Reply "STOP" to any text message
Reply "HELP" for assistance
Email: support@brightwrx.com

15.3 Data Protection Officer

For data protection inquiries: Email: privacy@brightwrx.com

16. Regulatory Compliance

This Privacy Policy complies with:

Telephone Consumer Protection Act (TCPA)
CAN-SPAM Act
California Consumer Privacy Act (CCPA)
General Data Protection Regulation (GDPR) where applicable
FTC Guidelines for mobile apps and e-commerce
CTIA Messaging Principles and Best Practices

Privacy Policy